Big Canoe Chronicles

They say that a man (woman) who represents himself has a fool for a client and a fool for a lawyer. My hope is this expression does not apply when it comes to marketing.

Two weeks ago, my husband I purchased this Big Canoe rental. The plan, pay for the mortgage by renting this cute cottage to vacationers in Big Canoe, Georgia. It comes furnished and already listed on VRBO and CyberRealty... I'm a marketer with 12+ years of experience - how hard could it be?

Over the next few months, I hope to chronicle my efforts as I become my own client. A marketing strategy has been created (okay, scratched out on note paper) and I have begun executing the tactics, starting with search engine optimization.

For this tactic, I paid a visit to my friend John over at TwentySix2 Marketing who gave my listing the 30 minute review and me a few recommendations. First, update the listing with critical keywords. Second, build links (yes, blogs are a great way to build links). Third, research other vacation rental sites.

Next week... Tap into your community.

Comments

[Jim]

I would strongly recommend both search engine optimization and search engine marketing. These two go hand-in-hand when it comes to marketing a website. A professional can get you started quickly and save a lot of frustrations - probably a good investment. SEO and SEM for small ventures such as this don't necessarily require a big investment.