Okay, technically I work for an agency now, so I should be offended. But, in case you didn't know, Avenue A | Razorfish does offer SEO services through A|R Search and SEM through its media services. This article refers more to the traditional agency... although with the "subservient chicken phenomena" in full force, some of the interactive agencies are not too pleased with search marketers... or anyone who wants to show a return on investment on a campaign.
Of course, I can't resist a good countdown... Especially when it is as funny as this one. In iMedia last week, Stuntdubl posted their countdown on why Agencies Hate Search Engine Marketers. I tried to summarize it, but it loses the humor. Definitely check out the full post.
So which way is the pendulum swinging for your company these days? More direct marketing / ROI focused or do you hear more cries for the "big idea?"
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