Last week, Gord Hotchkiss said, "I'm much too busy actually trying to get through my life to spend time writing about it. " This really hit home with me... since the last time I posted was March. He really made me think why was it so easy for me to post when I ran my own business and not now as I sit here at Avenue A | Razorfish.
In my list of priorities each week, why was blogging all of a sudden at the bottom of my list? It all started to come clear when I spoke at the Fancy Food Show with Toby and Dave from 360i. As I listened to Toby speak about blogging and best practices, I realized my personal goals and objectives had changed and I did not shift my blogging strategy with them. Without a blogging strategy, you're just going through the motions, you forget why you're doing it, and then you're like me - no post since March.
I am not the only one who has left their blog. Toby used an example (name excluded of course) of a company blog with witty writing, strong readership, and wonderful brand reinforcement. Now that the blog buzz seems to be dieing down, her bossed questioned the amount of time she spent on the blog and because she did not have a strategy, goals, and measurable results to point to, the blog died.
I still see the value of blogging and refuse to let it die. So, I revisited my original business blog strategy and my goal to create a method to educate my current small business clients and create credibility for my prospects. Now that my business is no more - what's next?
Well, then I read a book - Love is the Killer App - and realized this is who I am. I love sharing my knowledge, answering questions, emailing articles, and giving books as gifts. I want to talk about people I meet, events I attend (or speak at), and projects I complete. Why not take this joy of being a "Love Cat" and extend it to my blog. Capturing it all in a blog means if I'm too busy trying to live life sometimes, I can still share my thoughts through what I have already written.
To conclude, remember the wisdom that Toby conveyed at the event - blogs are not to be taken lightly as they can adversely affect your brand just as easily as they can reinforce it. Make sure you have a strategy, goals, and measurable objectives and stick with it.
Thanks for sticking with me.
